PHILOSOPHY

 

Change is inevitable as the world progresses however it is designers who have the privilege of directing that change. On the brink of a new horizon, recent leaps forward in technology and engineering are transforming the way our vehicles are built. Demands for safety, sustainability, new energy sources and materials are challenging our present ideas and solutions. Along with this comes the potential for a radical shift in our current philosophy, a space to revolutionise new developments in design.

The future is about mobility; the next generation of vehicles will define the way we move with novel ways of doing it. But in an industry where models are remembered for decades and celebrated throughout generations, the challenge to improve upon a comfortable idea of perfection is what makes automotive design such a stimulating challenge. 

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