STRATEGY
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— design strategy —
A firm believer that good design follows a considered depth of enquiry and design thinking, I work across multiple agencies to provide strategy solutions to automotive clients on their vehicles, designs, and brands. I extend this practice by teaching up-and-coming future automotive designers at the Royal College of Art.
land rover
Exterior design and strategy across Land Rover’s Range Rover, Discovery, Defender, and beyond
Ford motors europe
Psychology and desirability in automotive design
saic motors
Future design for China
royal college of art
Visiting tutor on the Intelligent Mobility Masters programme
intelligent mobility design centre
Design, research, branding, and strategy for multiple OEM clients